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However, how does a new author get those crucial Kindle book reviews or editorial reviews that will help to drive up sales? Most resources rely on tactics that require already existing fan base, elaborate platforms, and major connections.
Finally, please be aware that I did use some affiliate links in this article. Those links did not sway my thoughts on the article, nor does it affect your pricing. It's just a little something that goes towards my coffee fund to keep me writing.
However, what if there was one special link you could send them that would take them straight to the review of your book? Step 1. Step 2. Step 3. The above link is only to the US market. However, be sure to check that country's ASIN or ISBN for that same book…because sometimes it will be different — although this is mainly for published books and usually isn't the case for self-published books.
But just check — you don't want your links to not work. PS: I'm a big fan of Brandon Sanderson, and will be meeting him in a couple of months to discuss book marketing…fan boy scream. Now, any time you request a review in an email, message, or whatever, send them that special link to your book.
That way, all they have to do is click the link and type the review. Caution: Your Link Not Working? First, if your link isn't working, just remember that Amazon won't allow you to leave a review for your own book. So, have someone else try your link. Also, for the rest of the steps below, make sure you use this link when necessary.
When I did this one simple addition to one of my books, I saw the conversion rate of book purchases to reviews left increase by 3x and has stayed that way since.
You see, we authors know how important a review is. There are actually some tactics to this section that can and will improve the number of book reviews you get, as well as the review grade. Humanize Yourself : Find ways to remind the reader that you are actually a human with emotions and feelings. Remind them of how hard it was to put this book together.
Extra bonus tip: I sometimes like to post a candid non professional or staged picture of me with my family in this section because it really goes a long way to getting to know me, and feel more personal. Therefore, remind them how they help you as an author and your book. Same thing with reviews.
He did all three of the things listed above without sounding cheesy or coming across as begging. Needless to say, I had listened to 7 of the books in that series, but on the 7th one where he put this in his audiobook, it legitimately made me not only give the 5 stars at the end, but take the time to write a well-thought-out review.
I felt like it was the least I could do. So, as you can see, there needs to be a fine balance of asking without overstepping. Help your book now. There are websites out there where some fans of a genre or subject loves to read books and leave reviews.
Many of them have different reasons for this, but overall, they can be beneficial. Imagine being able to put in your editorial review for your scifi book, a glowing acknowledgment from TopSciFiBooks. Just the domain alone will carry anyone to better belief in your book, then some person or author name they've never heard of.
Here are some of my favorites free book review sites:. Love Books Group : Reviews books on their site is a easy process to submit. Affaire de Coeur : A bi-monthly magazine that publishes reviews in historical, contemporary, paranormal, erotica, YA, and nonfiction primarily. Compulsive Reader : Mainly focuses on literary fiction and poetry, they also review music CDs and other interesting things.
They have a sweet spot though for self published authors. I also wanted to mention StoryOrigin. When you use StoryOrigin, not only do you join a community of other authors, you basically have all the not-so-fun back end of things taken care of by using them.
They help you build your email list, find reviewers, deliver lead magnets and more. Be sure to check them out! What you do is create a giveaway contest.
That's it. This works because, when they click the link, many readers will decide to leave a review since they are already there. Therefore, the review is not incentivized. You can see an example below on how to word this for best optimization as well as staying compliant.
Use Your Email System : You can send out an email blast to your readers with the instructions on how to do this. With most email systems like ConvertKit , you can mark which subscribers clicked on the link in the email. Then when the time is up, you can select from there.
Furthermore, it handles the legality issues on contests, and you can post links to the contest on Social Media, email, or even embed it on your website. You can check it out here. Back in the day, Amazon used to list the email address and or websites of those who chose to make that public on their accounts. However, Amazon did away with this and instead only allows top Amazon product reviewers on the Vine Program to make their information available.
So, what is a Top Amazon Reviewer? These are people who Amazon believes make the most reviews. They even get a little tag next to their reveiws letting readers know that this is a professional reviewer. Pretty neat, right? Beware : This process is very tedious, and time-consuming. I also find that most will reject the request. However, I only put this in here because I know of many authors who have benefited from this, but they too spent an inordinate amount of time following through.
So, don't dabble in this one. Either commit or move on. Step 1 : Go to the list of Amazon Top Reviewers. Step 2 : Click on their profiles to see which books they've reviewed: No longer does Amazon have a specific spot for email address. However, most of the reviewers do have post their information in their bios, or list their social media and websites at the bottom see below picture.
Step 3 : Contact the reviewers: Depending on what source social media, email, or website contact them appropriately and see if they would be willing to review your book. But the short and simple to this tactic is that prior to launching your book, you send ARCs to people who will hopefully read the book, and or be prepared to leave a review upon your book's launch. Most times, this tactic sounds promising but is actually a complete let down.
Stop sending mass emails to all Beta Readers : If you really want people to take action, ensure you talk to them personally. Send each beta reader a personal email asking him or her to take certain actions.
Whereas when it's obviously a mass email, many will inherently think that it's fine and you won't notice if they don't. Track Your Readers : I actually develop a spreadsheet listing each beta reader or launch team member, when I last talked with them last, if they've left a review and any other notes. Make it clear that it would mean the world to you. This way, there is not excuse to not leaving a review. Write and format professional books with ease. Never before has creating formatted books been easier.
If they signed up for your email list, then it means that they read your book and liked it. However, it definitely does not mean they left a review. Therefore, set in your auto responder an email that specifically uses the tactics of 1 and 2 above to convince them to leave a review. Furthermore, employing 2 above, in the email, you'll build a stronger author brand and connection with your readers.
There are a couple of different ways to relaunch your book, and things to think about when doing so. However, let's discuss why this really helps with your book reviews and should be considered. We all know what Amazon reviews are. But do you fully understand what a Amazon Editorial Review is?
In the editorial review, you can put just about anything here. It could be from what a website said about your book, a news paper, a verbal recommendation, etc. The point is, you can use what people say outside of Amazon, here. As we showed from a heat map study, readers pay attention to the section. So, therefore, use the tactics listed above in order build a persuasive Editorial Review section for your book. However, these are NOT Amazon reviews.
Amazon reviews are where someone went to Amazon and left a review for your book itself. There is a little bit of confusion when it comes to giving a free book and asking for reviews. In truth, Amazon was a little confusing about how they look at this. However, I went through all of Amazon's user agreements, FAQ's and even their own memo's so as to give you a definitive answer of:.
But there are some caveats and nuisances to this statement.
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